Notes

Notes on software, automation and marketing for service businesses

Short notes from projects we shipped, written by the people who did the work, in plain words. RSS

Related services: custom software and automation · marketing measured by bookings · WhatsApp inbox and automation

Software ·

Build or buy: when custom software beats a subscription for a small service business

Most of the time, buy. Build when the process is the business, when the tools must talk to each other, or when per-seat fees keep growing faster than the team.

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Automation ·

The three manual steps a service business should automate first

Re-typing the enquiry, chasing the follow-up from memory, and building the invoice by hand. Three small jobs that repeat every day.

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Marketing ·

What 'measured' actually means: tracking each ad to the booking it produced

Not impressions. Which ad produced which enquiry, which enquiry became a booking, and what that booking was worth.

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How we work ·

Why every project starts with a written scope, and what is in it

A scope is not a contract trick. It is the one document that lets a small business say yes with confidence and lets us build without guessing.

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Software ·

When to replace your spreadsheet with an internal tool (usually month three)

A spreadsheet is fast to start and slow to trust. By month three there are three copies, nobody knows which is current, and one formula is quietly wrong.

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